100% PASS 2025 MCC-201: NEWEST COMPLETE MARKETING CLOUD CONNECT ESSENTIALS EXAM DUMPS

100% Pass 2025 MCC-201: Newest Complete Marketing Cloud Connect Essentials Exam Dumps

100% Pass 2025 MCC-201: Newest Complete Marketing Cloud Connect Essentials Exam Dumps

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q31-Q36):

NEW QUESTION # 31
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?

  • A. The previous send used Email Address as a Subscriber Key.
  • B. The Email Opt Out field needs to be added to the Contact Page Layout.
  • C. The previous send's user needed to have edit permissions in Salesforce,
  • D. Email Opt Out is only updated if the send originates in Salesforce.

Answer: A


NEW QUESTION # 32
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

  • A. An additional Sender Authentication Package
  • B. An additional IP address
  • C. Register the new domain in Setup > From Address Management
  • D. An additional private domain

Answer: B


NEW QUESTION # 33
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?

  • A. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
  • B. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
  • C. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
  • D. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

Answer: A

Explanation:
To inject customers into journey B based on email engagement in journey A, Northern Trail Outfitters should use an engagement split followed by a contact activity in journey A. The engagement split can evaluate if customers opened or clicked the email in journey A. The contact activity can update a boolean field on an engagement data extension that indicates if customers are eligible for journey B. Then, an automation can run a query activity to select the customers who have the boolean field set to true and inject them into journey B. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_contact_activity.htm&type=5


NEW QUESTION # 34
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'

  • A. Ensure the DNS Record Redirect is correctly configured
  • B. Ensure the two phrases are added to a filtered keyword list
  • C. Ensure the two phrases are added the "Filtered Keywords" data extension
  • D. Ensure "Common Misspellings" Is selected as one of the Reply Filters

Answer: D

Explanation:
A filtered keyword list is a list of words or phrases that trigger an automated response when a subscriber replies with them to an email. For example, if "take me off your list" or "opt out" are added to a filtered keyword list with an unsubscribe action, any subscriber who replies with those phrases will be automatically unsubscribed from future emails. This can help NTO handle manual unsubscribe requests more efficiently and avoid sending unwanted emails to their customers. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_reply_mail_management.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_create_a_filtered_keyword_list.htm&type=5


NEW QUESTION # 35
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

  • A. User roles can be customized to allow or deny specific permissions.
  • B. Email sends can be separated into Tracking folders for each brand.
  • C. Brands can set their own physical address and SAP.
  • D. Subscribers can be maintained at the Business Unit level.

Answer: C,D


NEW QUESTION # 36
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